Acadia Broadcasting has made a surprising move by bringing back Soft AC to Crowley, Louisiana, nearly three years after its initial departure. The station, now known as Sunny 95.1 (https://www.mysunny951.com/), is making a comeback with a unique twist. Positioned as 'Relaxing Lite Favorites with the Variety You Crave', it previously held this identity from October 2018 (https://radioinsight.com/headlines/170994/ksig-flips-to-soft-ac-with-translator-launch/) until it took on a new role as Classic Country 'Freedom' on 106.7 KPCZ-FM in April 2023 (https://radioinsight.com/headlines/250623/kpcz-fm-stunts-with-nonstop-wayne-toups-as-freedom-moves/).
KSIG, which serves the areas west of Lafayette, Louisiana, has a modest 0.4 share in the recently released Fall 2025 Nielsen Audio ratings (https://radioinsight.com/ratings/lafayette-la/). But here's where it gets interesting. This move has sparked debate among radio enthusiasts, as some argue that Soft AC is a niche format that may not resonate with a broad audience. Others believe that it could be a strategic move to cater to a specific demographic, offering a unique blend of music and programming.
The question remains: Will this return to Soft AC be a successful revival, or will it fade into obscurity? Only time will tell. But one thing is certain: it's a bold move that will keep the radio industry on its toes. What do you think? Will you tune in to Sunny 95.1? Share your thoughts in the comments below!
